28 October 2017 Autentik Events

How to find the ideal place for your business seminar?


The world of organizing business seminars is vast and full of endless possibilities. However, if there is one element that can influence the success or otherwise of an event, it is the choice of location . Before being able to define it, however, you have to be able to ask yourself the right questions. Here are the keys to help you find the ideal place for your business seminar!

What is the objective of your business seminar?

This is the first question to be answered. Indeed, you will not choose the same place for a team building as for a product launch. The first will certainly require a place where the possibilities for outdoor and team activities are numerous, while for the second, we will rather choose an auditorium.

For example, let’s imagine that you need to organize a training session. In this specific case, you will need a room equipped with broadband and all the necessary equipment, such as a video projector and office supplies. Before thinking of a place, you must know the objective of your seminar.

How many people, and who are they?

In addition, the profile of the participants is also to be taken into account in the choice of the place of your seminar: you cannot necessarily welcome employees in the same type of place as experts, financial partners or even customers. So, prestigious place or friendly and warm space? Again, it all depends on your goals and the profile of the participants.

What will be the average age? How many men and women will there be? What are their interests? Of course, it is important to know the tastes and expectations of your participants as well as possible in order to meet their needs as much as possible. The quality of your event will undeniably depend on all this.

Accessibility and equipment

Everyone knows the adage “the devil is in the details” , and it’s the same with business seminars. In choosing the location, it is important to anticipate as much as possible. For example, the layout of the rooms must allow easy movement, but we must not forget to take comfort into account. Indeed, uncomfortable seats are likely to lead, most often, to concentration problems. Security and acoustics must also be taken into consideration.

Also consider choosing a location that is easily accessible . Even if it is a question of deciding with the daily life of the company for a day or half a day, choosing a place which remains relatively close makes it possible to avoid inconveniences such as transport time and traffic jams. Opting for an original place is anything but excluded, but it must remain functional above all.

The budget, an essential parameter

Obviously, the key factor on which all the elements mentioned above depend is that of the budget . The choice of location for your business seminar must be consistent with the latter. Moreover, it must be your first selection criterion, and all the expenses related to the organization of your event must be anticipated, from the rental of the room to the equipment through the various animations. In any case, it is essential to choose a place that suits your budget.

As you will have understood, there are many places capable of hosting business seminars. A simple meeting room, an auditorium or even a conference center are among the great classics. There are also more unusual places, which have the advantage of breaking the daily routine of business life.

In any case, it is essential to ask the right questions about the nature of the seminar you want to organize and about the participants before going any further. The possibilities are endless, and no option is more valid than another. All depend on your criteria, but also on your budget.


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