{"id":9862,"date":"2023-11-15T09:38:45","date_gmt":"2023-11-15T08:38:45","guid":{"rendered":"https:\/\/autentik-events.com\/5-exemples-storytelling-en-marketing\/"},"modified":"2024-06-07T11:16:17","modified_gmt":"2024-06-07T10:16:17","slug":"5-exemples-storytelling-en-marketing","status":"publish","type":"post","link":"https:\/\/autentik-events.com\/en\/5-exemples-storytelling-en-marketing\/","title":{"rendered":"5 exemples de storytelling en marketing"},"content":{"rendered":"<p>Le <strong>storytelling<\/strong> consiste \u00e0 raconter une histoire au service de votre <strong>strat\u00e9gie marketing<\/strong>. Cette technique inspir\u00e9e du domaine litt\u00e9raire et cin\u00e9matographique s&#8217;impose de plus en plus dans le domaine de l&#8217;entreprise. Il a l&#8217;avantage de recentrer l&#8217;humain au c\u0153ur de votre communication corporate (user centric). Cela permet de nouer une relation plus forte et plus p\u00e9renne avec vos leads et vos clients. Voici <strong>5 exemples de storytelling en marketing<\/strong> pour vous aider \u00e0 mieux appr\u00e9hender ce concept.<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9856 alignright lazyload\" data-src=\"https:\/\/autentik-events.com\/wp-content\/uploads\/2024\/03\/11-1300x867.png\" alt=\"Storytelling en marketing fa\u00e7on Silicon Valley\" width=\"461\" height=\"307\" data-srcset=\"https:\/\/autentik-events.com\/wp-content\/uploads\/2024\/03\/11-1300x867.png 1300w, https:\/\/autentik-events.com\/wp-content\/uploads\/2024\/03\/11-650x433.png 650w, https:\/\/autentik-events.com\/wp-content\/uploads\/2024\/03\/11-325x217.png 325w\" data-sizes=\"auto, (max-width: 461px) 100vw, 461px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 461px; --smush-placeholder-aspect-ratio: 461\/307;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-9856 alignright\" src=\"https:\/\/autentik-events.com\/wp-content\/uploads\/2024\/03\/11-1300x867.png\" alt=\"Storytelling en marketing fa\u00e7on Silicon Valley\" width=\"461\" height=\"307\" srcset=\"https:\/\/autentik-events.com\/wp-content\/uploads\/2024\/03\/11-1300x867.png 1300w, https:\/\/autentik-events.com\/wp-content\/uploads\/2024\/03\/11-650x433.png 650w, https:\/\/autentik-events.com\/wp-content\/uploads\/2024\/03\/11-325x217.png 325w\" sizes=\"auto, (max-width: 461px) 100vw, 461px\" \/><\/noscript>1. Le keynote : le storytelling inspir\u00e9 de la Silicon Valley<\/h2>\n<p>Incontournables des grands rendez-vous high-tech de la Silicon Valley, les<strong> keynotes<\/strong> ont contribu\u00e9 \u00e0 populariser le storytelling. Bien plus qu&#8217;une simple conf\u00e9rence de pr\u00e9sentation, ce rendez-vous donne vie au produit promu \u00e0 travers une histoire poignante et captivante. La mise en sc\u00e8ne et le ton adopt\u00e9 pour raconter l&#8217;histoire doivent \u00eatre soign\u00e9s jusqu&#8217;au moindre d\u00e9tail.<\/p>\n<p>L&#8217;objectif n&#8217;est pas seulement de d\u00e9crire un produit ou un service. Il s&#8217;agit de partager un style de vie et des \u00e9motions. La mise en condition de l&#8217;assistance contribue \u00e9galement au <strong>succ\u00e8s du storytelling<\/strong> <strong>du keynote<\/strong>. Pr\u00e9alablement \u00e0 l&#8217;\u00e9v\u00e9nement, il est indispensable de diffuser de nombreux teasers afin de susciter l&#8217;envie. Durant l&#8217;\u00e9v\u00e9nement, n&#8217;oubliez pas d&#8217;alterner les moments d&#8217;humour et d&#8217;\u00e9motion vive pour cr\u00e9er des souvenirs durables. Et comme le keynote se focalise g\u00e9n\u00e9ralement sur une personne-cl\u00e9, s\u00e9lectionnez une personnalit\u00e9 charismatique de votre entreprise comme ambassadeur.<\/p>\n<h2>2. L&#8217;histoire \u00e9mouvante du client satisfait : le storytelling empathique<\/h2>\n<p>Un autre exemple de storytelling est <strong>l&#8217;histoire du client satisfait<\/strong>. On dit toujours que le client satisfait est le meilleur ambassadeur d&#8217;une marque ou d&#8217;une entreprise. Il le sera d&#8217;autant plus \u00e0 travers un <strong>storytelling percutant<\/strong>. Lorsque vous d\u00e9couvrez un t\u00e9moignage particuli\u00e8rement fort parmi vos retours clients, sollicitez-le pour prendre part \u00e0 votre campagne de communication. Avec son accord, mettez en sc\u00e8ne son histoire en valorisant le r\u00f4le de votre produit ou de vos services dans son \u00e9panouissement personnel.<\/p>\n<p>Cette histoire peut prendre la forme <strong>d&#8217;une publicit\u00e9, d&#8217;une conf\u00e9rence, d&#8217;un reportage<\/strong> ou encore <strong>d&#8217;un article de presse sponsoris\u00e9<\/strong>. En plus de s\u00e9duire de nouveaux clients, ce type de storytelling peut servir \u00e0 motiver votre \u00e9quipe. Diffus\u00e9 lors d&#8217;un<a href=\"https:\/\/seminaire-international.com\/\"> s\u00e9minaire<\/a> ou d&#8217;un team building, ce type de message positif et inspirant constituera une source de motivation pour vos collaborateurs.<\/p>\n<h2>3. La sortie de crise : une base inspirante pour faire du storytelling en marketing<\/h2>\n<p>Au cours des derni\u00e8res ann\u00e9es, de nombreuses entreprises ont connu la crise, mais ont finalement r\u00e9ussi \u00e0 se redresser. Cette \u00e9tape difficile peut servir de base pour un <strong>storytelling \u00e9mouvant<\/strong>. L&#8217;id\u00e9e est de mettre en lumi\u00e8re la r\u00e9silience de la structure, et surtout le r\u00f4le essentiel des employ\u00e9s dans la sortie de crise. Une histoire proche du c\u0153ur comme celle-ci contribuera \u00e0 renforcer votre image de marque.<\/p>\n<p>Cet exemple de <strong>storytelling en marketing<\/strong> convient si votre entreprise a pu garder tous ses \u00e9l\u00e9ments au sortir de la crise. C&#8217;est en effet la r\u00e9silience globale qu&#8217;il faut mettre en exergue. Le sacrifice de quelques \u00e9l\u00e9ments des ressources humaines risque de porter atteinte \u00e0 votre strat\u00e9gie de communication. Vos clients ont besoin d&#8217;espoir et votre histoire doit porter cette aspiration vers un monde plus juste et plus fort.<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9858 alignleft lazyload\" data-src=\"https:\/\/autentik-events.com\/wp-content\/uploads\/2024\/03\/13-1300x867.png\" alt=\"\" width=\"455\" height=\"303\" data-srcset=\"https:\/\/autentik-events.com\/wp-content\/uploads\/2024\/03\/13-1300x867.png 1300w, https:\/\/autentik-events.com\/wp-content\/uploads\/2024\/03\/13-650x433.png 650w, https:\/\/autentik-events.com\/wp-content\/uploads\/2024\/03\/13-325x217.png 325w\" data-sizes=\"auto, (max-width: 455px) 100vw, 455px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 455px; --smush-placeholder-aspect-ratio: 455\/303;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-9858 alignleft\" src=\"https:\/\/autentik-events.com\/wp-content\/uploads\/2024\/03\/13-1300x867.png\" alt=\"\" width=\"455\" height=\"303\" srcset=\"https:\/\/autentik-events.com\/wp-content\/uploads\/2024\/03\/13-1300x867.png 1300w, https:\/\/autentik-events.com\/wp-content\/uploads\/2024\/03\/13-650x433.png 650w, https:\/\/autentik-events.com\/wp-content\/uploads\/2024\/03\/13-325x217.png 325w\" sizes=\"auto, (max-width: 455px) 100vw, 455px\" \/><\/noscript>4. L&#8217;interview pour un storytelling de proximit\u00e9<\/h2>\n<p>Pour cultiver une plus grande proximit\u00e9 avec votre public, vous pouvez opter pour un storytelling sous forme d&#8217;<strong>interview<\/strong>. Celui-ci peut se pr\u00e9senter sous <strong>format \u00e9crit<\/strong> et imiter le style des grands magazines ou sous <strong>format vid\u00e9o<\/strong> \u00e0 la mani\u00e8re des \u00e9missions de t\u00e9l\u00e9vision. L&#8217;interview n&#8217;est pas une simple s\u00e9rie de questions-r\u00e9ponses. Il faut une vraie mise en sc\u00e8ne pour faire transpara\u00eetre toute la force de votre histoire \u00e0 travers une tonalit\u00e9 juste et des mots bien choisis.<\/p>\n<p>Bien pr\u00e9parer son texte tout en se montrant spontan\u00e9, tel est le v\u00e9ritable enjeu d&#8217;une interview. Si au format \u00e9crit, la t\u00e2che est plus abordable, l&#8217;entretien vid\u00e9o n\u00e9cessite une grande ma\u00eetrise technique. De la mise en lumi\u00e8re \u00e0 la succession des plans, tout contribue \u00e0 l&#8217;efficacit\u00e9 de la communication. <strong>Autentik Events<\/strong> est \u00e0 vos c\u00f4t\u00e9s pour vous aider \u00e0 r\u00e9aliser une interview de grande qualit\u00e9, en totale conformit\u00e9 avec votre philosophie d&#8217;entreprise. En plus de notre expertise en effet, nous tissons des partenariats privil\u00e9gi\u00e9s avec diff\u00e9rents professionnels du secteur marketing et \u00e9v\u00e9nementiel.<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9860 alignright lazyload\" data-src=\"https:\/\/autentik-events.com\/wp-content\/uploads\/2024\/03\/12-1300x867.png\" alt=\"Faire une vid\u00e9o p\u00e9dagogique\" width=\"459\" height=\"306\" data-srcset=\"https:\/\/autentik-events.com\/wp-content\/uploads\/2024\/03\/12-1300x867.png 1300w, https:\/\/autentik-events.com\/wp-content\/uploads\/2024\/03\/12-650x433.png 650w, https:\/\/autentik-events.com\/wp-content\/uploads\/2024\/03\/12-325x217.png 325w\" data-sizes=\"auto, (max-width: 459px) 100vw, 459px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 459px; --smush-placeholder-aspect-ratio: 459\/306;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-9860 alignright\" src=\"https:\/\/autentik-events.com\/wp-content\/uploads\/2024\/03\/12-1300x867.png\" alt=\"Faire une vid\u00e9o p\u00e9dagogique\" width=\"459\" height=\"306\" srcset=\"https:\/\/autentik-events.com\/wp-content\/uploads\/2024\/03\/12-1300x867.png 1300w, https:\/\/autentik-events.com\/wp-content\/uploads\/2024\/03\/12-650x433.png 650w, https:\/\/autentik-events.com\/wp-content\/uploads\/2024\/03\/12-325x217.png 325w\" sizes=\"auto, (max-width: 459px) 100vw, 459px\" \/><\/noscript>5. La vid\u00e9o p\u00e9dagogique pour raconter autrement votre histoire<\/h2>\n<p>On n&#8217;y pense pas forc\u00e9ment, mais une <strong>vid\u00e9o p\u00e9dagogique<\/strong> peut constituer un moyen de faire du <strong>storytelling<\/strong>. Dans de nombreux secteurs, la publication de contenus didactiques, que l&#8217;on appelle aujourd&#8217;hui <strong>didacticiel<\/strong> ou <strong>tutoriel<\/strong>, est primordiale. C&#8217;est notamment le cas des entreprises \u00e0 vocation industrielle, technique et scientifique. Transformez ces documents d&#8217;apprentissage en de puissants outils de communication. Pour cela, racontez l&#8217;histoire de votre entreprise. Pr\u00e9sentez les chiffres-cl\u00e9s en rapport avec le th\u00e8me de la formation. Mettez en avant les profils phares et les personnes qui ont contribu\u00e9 au succ\u00e8s de l&#8217;entreprise.<\/p>\n<p>Le <strong>storytelling <\/strong>permettra \u00e0 votre vid\u00e9o p\u00e9dagogique d&#8217;\u00eatre plus dynamique. On se souvient tous des enseignants qui agr\u00e9mentaient leurs cours de nombreuses anecdotes. Ces petites digressions ont souvent permis de rendre ces moments plus agr\u00e9ables. N&#8217;h\u00e9sitez pas \u00e0 en faire de m\u00eame pour am\u00e9liorer l&#8217;image de marque de votre entreprise. M\u00eame si votre secteur d&#8217;activit\u00e9 n&#8217;exige pas d&#8217;expertises particuli\u00e8res, vous pourrez toujours r\u00e9aliser des tutoriels pour aider vos clients \u00e0 mieux exploiter les potentiels de vos produits et services.<\/p>\n<p>Vous souhaitez profiter de la <strong>force du storytelling<\/strong> ? Nous pouvons vous aider \u00e0 mettre en place une campagne aussi efficace qu&#8217;originale.<\/p>\n<p><a href=\"https:\/\/autentik-events.com\/contact\/\">Contactez-nous<\/a>\u00a0 pour votre storytelling !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le storytelling consiste \u00e0 raconter une histoire au service de votre strat\u00e9gie marketing. Cette technique inspir\u00e9e du domaine litt\u00e9raire et cin\u00e9matographique s&#8217;impose de plus en plus dans le domaine de l&#8217;entreprise. Il a l&#8217;avantage de recentrer l&#8217;humain au c\u0153ur de votre communication corporate (user centric). Cela permet de nouer une relation plus forte et plus [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":9854,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1536,1546],"tags":[],"class_list":["post-9862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Storytelling en marketing : 5 exemples concrets<\/title>\n<meta name=\"description\" content=\"Le storytelling consiste \u00e0 raconter une histoire pour s\u00e9duire. 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