{"id":9148,"date":"2020-09-15T08:50:42","date_gmt":"2020-09-15T07:50:42","guid":{"rendered":"https:\/\/autentik-events.com\/influence-marketing-for-events\/"},"modified":"2024-06-07T11:16:20","modified_gmt":"2024-06-07T10:16:20","slug":"influence-marketing-for-events","status":"publish","type":"post","link":"https:\/\/autentik-events.com\/en\/influence-marketing-for-events\/","title":{"rendered":"Influence marketing for events"},"content":{"rendered":"<p>In the media and on the Internet, we talk about<strong>influencers<\/strong> today. If we know the faces of some of them, we don&#8217;t always know their role.  <strong>Influencer marketing<\/strong> is the newest branch of the vast field of <strong>business strategy<\/strong>. We&#8217;ll show you how influencer marketing has changed the way we communicate and promote in the <strong>event<\/strong> industry.<\/p>\n<h2>What is influencer marketing?<\/h2>\n<p>Behind the growing aura of <strong>influencers<\/strong> is a concept that is still too vague for most people.  <strong>Influencer marketing<\/strong> aims to <strong>get people talking about a product, a service or a date <\/strong>through people of <strong>public notoriety<\/strong>.<\/p>\n<p>If before, we used to entrust stars with this role, the advent of the<strong>Internet<\/strong> and <strong>social networks<\/strong> has expanded the field of possibilities. The first <strong>digital influencers<\/strong> were active members of discussion forums. The <strong>bloggers<\/strong> then took over through their articles. Today, <strong>social networks<\/strong> and <strong>video sharing platforms<\/strong> have considerably diversified the communication channels.<\/p>\n<p>Each influencer has his or her own area of focus and rises as an<strong>opinion leader <\/strong>regarding the products, services and dates they share.<\/p>\n<h2>How does the influencer improve the visibility of an event?<\/h2>\n<p> <strong>Event promoters <\/strong>and <strong>community<\/strong> managers work at their scale as influencers. But <strong>professional influencers<\/strong> base their success primarily on their <strong>audiences<\/strong>. Thousands, even millions of people regularly follow their favorite personality.<\/p>\n<p>Unlike traditional advertising, influencer <strong>marketing<\/strong> relies heavily on interaction with <strong>followers<\/strong>. This interaction has a huge advantage, the targeting of the audience to which we address ourselves. By using a particular influencer, the desired customer base is reached with precision. Moreover, the proximity between the influencer and his audience considerably facilitates the <strong>positive perception of the message conveyed<\/strong>.<\/p>\n<p>For the launch of a sportswear brand, for example, we will call upon an enthusiast who will share his discoveries live. Before the scheduled date, he can increase the visibility of the event by <strong>teasing<\/strong>. After that, he will continue to chat and interact on social media<strong>(Facebook, Instagram, Pinterest<\/strong>&#8230;). He can also write a <strong>blog post<\/strong> that will demonstrate his expertise.<\/p>\n<h2>How to choose an influencer to promote an event?<\/h2>\n<p>To take full advantage of influencer marketing, you must take the time to choose your influencer carefully. Don&#8217;t just base it on the number of likes or followers.<\/p>\n<p>First and foremost, the <strong>quality of the audience<\/strong> must be determined. If necessary, we can rely on a <strong>geographical targeting<\/strong>. It is therefore necessary to know the <strong>precise profile of the opinion leader(s)<\/strong> you wish to invite. Health, finance, culture, beauty, sport&#8230;, there are many specific branches. The profile differs. Some influencers are appreciated for their fun and crazy side, while others are known for their seriousness and sharp analysis.<\/p>\n<p>The event for a fast-food franchise, for example, requires a quirky profile, capable of attracting a young audience. For a luxury car brand, on the other hand, elegance and expertise are valued qualities.<\/p>\n<p>Are you looking for the best influencer(s) for your events or product or service launches? Thanks to its mastery of the sector and its extensive database, <a href=\"https:\/\/autentik-events.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Autentik Events<\/a> offers you the benefit of its expertise.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the media and on the Internet, we talk aboutinfluencers today. If we know the faces of some of them, we don&#8217;t always know their role. Influencer marketing is the newest branch of the vast field of business strategy. We&#8217;ll show you how influencer marketing has changed the way we communicate and promote in the [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":8802,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1537],"tags":[],"class_list":["post-9148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Influence marketing for events<\/title>\n<meta name=\"description\" content=\"Leverage the power of influencer marketing to promote your event! 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Find out how it works and what the role of an influencer is.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/autentik-events.com\/en\/influence-marketing-for-events\/\" \/>\n<meta property=\"og:site_name\" content=\"AUTENTIK EVENTS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Autentik-Events-311415482307587\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-15T07:50:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-07T10:16:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/autentik-events.com\/wp-content\/uploads\/2020\/10\/marketing-dinfluence-e1643294874457.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"603\" \/>\n\t<meta property=\"og:image:height\" content=\"462\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mirana RAJAOBELINA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@autentikevents\" \/>\n<meta name=\"twitter:site\" content=\"@autentikevents\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mirana RAJAOBELINA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/autentik-events.com\/en\/influence-marketing-for-events\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/autentik-events.com\/en\/influence-marketing-for-events\/\"},\"author\":{\"name\":\"Mirana RAJAOBELINA\",\"@id\":\"https:\/\/autentik.live\/#\/schema\/person\/197de1545a5a5ba3cf1756e9b69635b9\"},\"headline\":\"Influence marketing for events\",\"datePublished\":\"2020-09-15T07:50:42+00:00\",\"dateModified\":\"2024-06-07T10:16:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/autentik-events.com\/en\/influence-marketing-for-events\/\"},\"wordCount\":517,\"publisher\":{\"@id\":\"https:\/\/autentik.live\/#organization\"},\"image\":{\"@id\":\"https:\/\/autentik-events.com\/en\/influence-marketing-for-events\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/autentik-events.com\/wp-content\/uploads\/2020\/10\/marketing-dinfluence-e1643294874457.jpg\",\"articleSection\":[\"Event\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/autentik-events.com\/en\/influence-marketing-for-events\/\",\"url\":\"https:\/\/autentik-events.com\/en\/influence-marketing-for-events\/\",\"name\":\"Influence marketing for events\",\"isPartOf\":{\"@id\":\"https:\/\/autentik.live\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/autentik-events.com\/en\/influence-marketing-for-events\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/autentik-events.com\/en\/influence-marketing-for-events\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/autentik-events.com\/wp-content\/uploads\/2020\/10\/marketing-dinfluence-e1643294874457.jpg\",\"datePublished\":\"2020-09-15T07:50:42+00:00\",\"dateModified\":\"2024-06-07T10:16:20+00:00\",\"description\":\"Leverage the power of influencer marketing to promote your event! 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