Our event agency’s philosophy is not to back down from any challenge. So when Verisure (a company specializing in remote surveillance and home alarms) asked us to unite its 2,500 employees nationwide, we decided to take up the challenge by organizing a “Stadium Tour” in December 2008. Several media outlets have reported on this auspicious event, which we will discuss in detail today.
Our reunification strategy
In order to successfully bring together the 2500 Verisure employees, we had to be ingenious. In other words, to find a sufficiently large and original place, which can link the different participants and create a real immersion within the event. It was in this context that we came up with the idea of the sports facilities, which immediately appealed to our client. The concept of the “Stadium Tour” was born. The latter has resulted in the organization of our events in 4 major stadiums, namely: the Stade de France, the Stade Pierre Mauroy in Lille, the Groupama Stadium in Lyon and the Matmut Atlantique in Bordeaux.
For the first time in 30 years, Verisure was able to bring together all of its employees in a single evening, organized simultaneously in locations separated by hundreds of kilometers!
The red thread of the event
In order to instill a team-building spirit in all the teams, we had to think of a strong concept that made sense to each of the participants. The celebration of our world champions was therefore a natural choice, in order to establish a parallel between this national victory and the employees’ own victory, who are also champions of their company.
The great moments of the Stadium Tour
We started the convention at the end of the day with a clear idea: to broadcast the course of the event simultaneously to all the employees, so that the whole company could live this moment in unison, thanks to a multiplex technology. Thanks to this, the 4 sites could be connected at the same time by videoconference.
We began by transcribing live the plenary session hosting the management speeches. After this emotional moment, the participants were encouraged to take a group photo in the stands.
In order to enhance the event with an additional motivation for the teams, a contest was set up within each team. What’s in it for the winners? The visit of the backstage of their respective sites accompanied by a glass of champagne to celebrate this beautiful victory.
Finally, a DJ closed out the evening in each of the sports venues to get everyone out on the dance floor.
At Autentik Events, we are extremely proud and satisfied to have been able to unite all Verisure employees on a large scale through an original event, a vector of emotions and unity. Do not hesitate to entrust us with your corporate event project!